Exploring Cowboy Core: A Practical Guide to America’s Western Destinations
If you’re planning your next vacation and looking for something beyond the typical tourist destinations, the emerging “Cowboy Core” travel trend offers an appealing alternative. This growing interest in authentic Western experiences has put destinations like Sheridan, Jackson, and Missoula on the map for travelers seeking both natural beauty and cultural heritage. These locations offer visitors a chance to experience the genuine American West—not just as observers, but as participants in a lifestyle that balances outdoor adventure with rich historical traditions.
Cowboy Core destinations provide unique travel experiences that can’t be found elsewhere. Visitors can expect opportunities for horseback riding across open ranges, staying at working ranches, attending authentic rodeos, exploring National Parks and wilderness areas, and engaging with communities where Western traditions remain part of everyday life. These destinations are particularly well-suited for travelers who appreciate outdoor activities, American history, and experiences that feel genuine rather than manufactured for tourists. Wyoming and Montana, with their vast landscapes and relatively low population density, offer an escape from crowded tourist spots while providing comfortable accommodations and accessible adventures for visitors of all experience levels.
As someone who loves exploring the Western U.S., I was thrilled to learn that 44% of American travelers are interested in taking “Cowboy Core” trips, according to recent travel articles. This trend blends the rugged fashion, lifestyle, and spirit of the Old West with a modern frontier twist—think cowboy hats, boots, and denim, much like what you’d see in Taylor Sheridan’s hit shows and films like Yellowstone.
Here’s my modern take on the best destinations to immerse yourself in this lifestyle, even if you’re only on a short getaway. You can live the cowboy dream with a mix of historic charm and modern comforts. Here are my top picks for a Cowboy Core adventure.
1) Sheridan, Wyoming
Nestled just outside the Big Horn Mountains, Sheridan is a Western gem with about 20,000 residents. Roughly two hours from major airport hubs, it’s a bit off the beaten path but well worth the journey. The town gives off an “Old West meets modern comfort” vibe, where time seems to slow down.
Downtown is rich in history, boasting 46 buildings on the National Register of Historic Places. Must-stops include The Mint Bar, where cowboys have been bellying up since 1907—order a Wyoming Whiskey and a beer, and you’ll feel transported back in time. Another essential stop is King’s Saddlery, famous for its rodeo ropes and tack, with a hidden museum showcasing cowboy memorabilia, saddles, and Old West artifacts.
For breakfast, I always hit PO News and Flagstaff Café, a local favorite since 1910. Other great spots include Bison Union for coffee and Frackelton’s, set in a historic 1800s building.
Sheridan’s location is ideal: head west, and you’re in the mountains; go east, and you’ll find rolling prairies. Just an hour north is Little Bighorn National Monument. In the spring, you can witness horses being driven through town to their summer pastures, adding to the authentic cowboy feel. A few days here will have you feeling like you’ve stepped back in time—without sacrificing modern amenities.
2) Jackson, Wyoming
If you want a mix of Cowboy Core and breathtaking natural scenery, Jackson is the place to be. With an airport just outside town, it’s an easy destination that still packs in that rugged Western charm.
Start at Town Square, famous for its antler arches, and browse the many shops catering to cowboy culture. The legendary Million Dollar Cowboy Bar is a must-visit, offering live country music, line dancing, and barstools made from saddles—it’s the perfect blend of honky-tonk and Old West saloon.
For nature lovers, Jackson is a gateway to Grand Teton National Park, where you can take a scenic drive along Jackson Lake and the Snake River. Don’t miss Mormon Row and the T.A. Moulton Barn, one of the most photographed barns in the world.
When it’s time to eat, Gun Barrel Steak & Game House is a standout, housed in a former taxidermy museum with a menu featuring bison, elk, and top-tier steaks. For a Southwestern twist, Hatch Taqueria & Tequilas serves up bold flavors with a Western flair.
Jackson leans more touristy, but it still delivers an unforgettable Cowboy Core experience with plenty of authentic Western charm.
3) Missoula, Montana
Founded in 1877, Missoula blends Old West history with modern Montana culture. It’s the closest big city (population: 78,000) to the filming location of Yellowstone, shot just over an hour south in Darby at the Chief Joseph Ranch.
Missoula offers a mix of trendy bars, restaurants, and classic dive bars where you can imagine Rip and the ranch hands unwinding after a long day. If you’re chasing that Yellowstone experience, this is as close as it gets.
Located between Glacier National Park and Yellowstone National Park, Missoula offers stunning scenery in every direction. Walk the trails once traveled by Lewis and Clark, explore nearby ghost towns from the gold rush days, or check out the city’s top-tier craft breweries and surprisingly strong vegan scene.
On my last visit, I stayed at the AC Hotel, a sleek modern spot within walking distance of classic Western dive bars and top-notch eateries. Missoula perfectly balances rugged cowboy culture with a contemporary Western vibe.
Final Thoughts
Whether you’re drawn to the cowboy lifestyle by fashion, history, or pop culture, these destinations will immerse you in the modern frontier experience. Saddle up and hit the trail—your Cowboy Core adventure awaits!
